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Vivo

Vivo | Unlock Lessons

With kids developing a growing infatuation for their parents’ smartphones and tablets, Telefônica-owned telco Vivo wanted to help Brazilian families turn this mobile habit into a productive and educational one. So we created an app, Vivo Unlock Lessons, that requires kids to answer educational questions before they can unlock their parents' smartphones.

CATEGORY: Mobile, Branded Content

ROLE: Writer

RECOGNITION: Cannes Lions – 1x Silver, 2x Shortlists
The One Show – Merit
El Ojo de Iberoamerica – 2x Bronzes
Brazilian Creative Club – 1x Silver
WPPed Cream – Highly Commended
Contagious Magazine

AGENCY: Y&R Brazil